Meet The Team
Store Manager/Lead Stylist
Fashion & Marketing Expert
Modern Affinity was founded to revolutionize the wedding industry. Our exclusive experience is designed to meet the needs of our diverse Houston brides. We provide our brides with a comprehensive selection of sample gowns in both size and style. Regardless of beliefs, body type, race, culture, gender, social status, profession, etc., our commitment is that our brides will feel special, empowered, and beautiful at our wedding wear boutique.The exclusive experience at Modern Affinity was curated for our brides to find the wedding gown of their dreams. Our showroom highlights our vast collection of sample gowns in both size and style. The majority of the experience will be focused in our spacious private dressing suites where each bride will have their own personal stylist to guide them through their exclusive wedding wear shopping experience. We invite our brides to bring family, friends, or whomever they want to be a part of their experience—it is all about our brides. We promise we will be there for our brides until the day they say “I do.”The founder of Modern Affinity, Joe Groom, is a chemical engineer born and raised in Minnesota. Joe has traveled and lived all over the world; he understands that every culture and person is unique and special, but that we are all the same at our core and all deserve love. Joe has embraced Texas as his second home, because of the diversity and individuality he cherishes. He knew that Houston deserves a company like Modern Affinity to celebrate everything that makes Houston special. He has a passion for helping others and making the world a better place. As a Rotarian, Joe wants to create a positive and meaningful social impact on our community and the world.Modern Affinity is committed to giving ten percent (10%) of net profits to nonprofit organizations fighting for inclusion and equality here in the Houston area. Our team regularly takes action to impact our local community by volunteering, educating, and giving back in any way we can.We are proud to partner with the following designers: Randy Fenoli, Pronovias, Justin Alexander, Justin Alexander Signature, St. Patrick, White One, and Justine M Couture.Follow us on social media @modernaffinitybridal to be the first to find out about new arrivals and our community events.
Just because your wedding plans got a little more *intimate* due to COVID-19 doesn't mean you have to sacrifice any of the taste or glam as you originally dreamed! T...CONTINUE READING >
The Barn at Willowynn serves as the perfect rustic, raw wood backdrop for this darling daisy wedding inspiration, just brimming with carefree and effortless floral ...CONTINUE READING >
Our latest editorial – Lover – debuts a collection of gowns for the modern, ultra-femme bride whose cult classic favorite is Pretty in Pink (but maybe with a tou...CONTINUE READING >
In honor of countdown to the cover, we are sharing three fresh beauty looks featured in the upcoming issue. Curated by the best of the best beauty vendors right here...CONTINUE READING >